This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target. The Activity was a test in their cart targeted to visitors who were making their third visit to that location. Adobe Target profiles easily support targeting such an audience but the Analysts…
MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few questions about scenarios where it might not work given the timing of the clients side calls of Adobe Target and Adobe Analytics. This post outlines a few test cases that we did to help our…
The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…
Raising functionality awareness with the MiaProva Chrome Extension Our Chrome Extension (CE) was publicly launched just over three months ago and the adoption and usage has been incredible. If you use Adobe Target, in any capacity, it is definitely worth checking out and this post highlights some of the features and capabilities if you want to learn…
Like you, we love data… As we are closing out the year here at MiaProva, we took a step back to examine some numbers and trends over the last year. Like you, we love data and thought we should share just a few of the interesting tidbits here. MiaProva Application 22,988 Adobe Target Activities are…
