Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
The video is about a new feature in MiaProva’s last release which allows customers to view year-over-year reports on how they are using Adobe Target, including activity throughput. The report filters can be applied to exclude QA activities. The feature has been updated to go back to the beginning of the company’s relationship with Adobe Target. MiaProva’s tools for efficiencies and scale have helped many customers to run lots of activities year over year. The speaker encourages MiaProva customers to check out this new feature.
Transcript: (00:00) here’s a quick video on a small little feature that we incorporated with our last release that a couple customers that provided a few that I saw that was super cool so I thought I’d do a video to show so um what you’re seeing here is um just a report in terms of how you’re using Adobe Target and year over year um reporting in terms of activity throughput and historically what we’ve done is only started the year of the graph when Mia Provo when the company first started using miaprova but we’ve (00:33) since updated to go back all the way in time since the Adobe Target relationship at the organization started and so I thought it’d be interesting to kind of show you know some of this so here’s here’s an organization using Adobe Target since 2010 you can see the kind of the progression year over year so MIA purple customers give this a look um your report filters that you apply within here so when you want to filter out activities like QA that’ll apply on the data set as well so you can you kind (01:02) of see your company’s growth and the companies that are doing like lots of testing as you see here Mia Prova obviously helps with this you know with our standardization our tools for efficiencies and scale and so you’ll see a lot of companies out here that’ll have lots of companies or lots of activities run year over year and me and Prova is playing a big role in in helping scale that out here you can see some of these customers you know a thousand activities year over year um you know some years less but then you (01:37) know so far this year 223 different activities 1809 activities last year so exciting stuff Mia program customers go ahead take that a look um thank you
Over the years, we have gotten many requests from customers asking for clarity around how best to use Adobe Target Audiences and Locations when setting up Activities via the Visual Experience Composer (VEC) or Form-based creation. This video will share best practices and explain how best to leverage the functionality.
Adobe Target teams are sitting on an incredible amount of signal – activities, offers, audiences, A4T data, and years of experimentation history. The hard part isn’t having data; it’s knowing what to do next. In a new early-peek demo, we walked through the Adobe Intelligence Services we’re building inside MiaProva to make that “what next?”…
* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI * Automation with Target and putting the metrics and audiences from Analytics to work for you * Incorporating Automation to advance the journeys of your digital consumers
Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?
MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.
