Adobe Target Parent and Child Activities

okay so we have another very cool
question from measure slack
regarding um
having visitors via adobe target be
assigned to either a test or control
group
after a certain behavior has done on the
site and so i thought this was very cool
the approach i’m recommending here is
something i use all the time there’s a
few different ways to do it depending on
what the behavior is uh so if there’s
more details could be provided than you
know mousetrak and what have you um so
essentially how i would approach this
sort of thing is having a parent-child
relationship so you would set up an
activity in adobe target using the
global mbox and that would have code in
it to do your experience a or experience
b
then what you’ll want to do is include
this code here something similar to it
this is a nested m boxes or additional
server calls to adobe target so
experience a
whatever your offer code is whatever you
want you know for whatever behavior
you’re tracking if you want to put
people in group a or group b
same thing down here for experience b so
you have this mbox name which is the
same but then you have an mbox parameter
called experience a and experience b
then you go into adobe target and you
set up the child activity so this will
be the child activity
that you will use and you can support a
for t because it’s server to server so
even if this unbox call fires after the
analytics called it you’re fine
and then just add in audience
refinements not here
that’s for the location you don’t have
to worry about it because technically
this mbox should only fire from the
parent activity but add a change in
audience here and then you would add
experience targeting here and this would
be your
code that
box parameter
experience or exp equals a but you can
change this to anything that you like so
yeah it’s a quick way to put people in
groups depending on behavior
lots of applications for all sorts of
things that can happen
after the pageview has taken place so
hopefully this helps