Adobe Target Click Tracking Activity Conversions
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
Related Posts
Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Adobe Target Local Storage
This video demonstrates how easy it is to get data from Local Storage to Adobe Target for audience creation and to target.
Spoiler Alert: This video shows how to see today’s Wordle answer, so please don’t watch it if you don’t want to see it.
Interesting Adobe Target mbox3rdPartyId question
Here we address a measure slack question regarding how the mbox3rdPartyId is stiched to Activities and Adobe Target will always show each mbox3rdPartyId their original assignment.
