Adobe Experience Manager Adobe Target
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
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Report Groups for Adobe Target’s Automated Personalization
I have long been a big fan of Automated Personalization (AP) in Adobe Target. One of the critical features to extract as much value from it as possible is Report Groups for offers used in AP.
Report Groups allow you to folder or bucket similar offer themes. One client of mine recently took my advice to do this exercise and, since doing so, has realized a 28% lift with the targeted group vs. control by raising the conversion lift to 9% from 7%
This video shows you this concept in action.
Adobe Target Host Groups
One of our customers here at MiaProva is expanding their testing efforts and use of Adobe Target well beyond their www and mobile site. They are bringing Adobe Target to their Email Platform, and we are helping them do so. The magic that is making this possible is Adobe Target’s Delivery API. You have to…
Adobe Target Local Storage
This video demonstrates how easy it is to get data from Local Storage to Adobe Target for audience creation and to target.
Spoiler Alert: This video shows how to see today’s Wordle answer, so please don’t watch it if you don’t want to see it.
