Adobe Experience Manager Adobe Target

Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?

MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.

Your business partners often want on-demand updates of how their tests are doing, as well as transparency around where their tests are in the global prioritization queue. In an increasingly AI-driven, Alexa/Siri smart home world, they do not necessarily want to log in a tool to read dashboards.

MiaProva’s intelligent Mobile App takes a humanized Q&A approach to directly answer some most key test questions that end users might have.  Instead of having to find answers in complex dashboards, business stakeholders can simply ask MiaProva’s smart app questions such as ‘how is my test doing’, either through voice interaction or click-n-see.

MiaProva built this free utility to allow organizations to quickly and easily upload data to Adobe Target for targeting and personalization services. This video also explains how Adobe Target enables users to use the visitor ID Adobe Target provides and how to leverage your own internal definition of the visitor ID.