MiaProva enables organizations to quickly and easily highlight the direct impact tests are making on organizational goals. Users of MiaProva can also make use of a wide array of strategic filters to make test review and communication seamless.
Automated Personalization is one of my favorite tools in Adobe Target. There is one nuance, though, when you wish to use custom code to define the experiences used by the models or for random distribution. This video outlines a quick workaround.
This video provides a way for you to apply rules to how many times an offer gets displayed as part of an Adobe Target Activity.
This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal. Bonus tip: Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!
Analytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.
Historically, MiaProva would only provide Adobe Target usage reports from when they started using MiaProva. We have since changed that and now provide reporting on their usage of Adobe Target since they started using it. Many of our customers have been using Target since 2010 or even earlier!
This video shows some of this functionality in action.
Here we address a measure slack question regarding how the mbox3rdPartyId is stiched to Activities and Adobe Target will always show each mbox3rdPartyId their original assignment.