Our free Chrome Extension for Adobe Target has been very helpful with raising functionality awareness around the value that 1st-Party optimization programs bring. The extension helps Adobe Target practitioners see and understand how data is mapped, not only to the Adobe Experience ID and Adobe Target ID but also to their internal organization ID –…
MiaProva facilitates scale. In fact, we have found that, on average, our customers are running ~30% more tests than before they were using MiaProva. Because of this scale, organizations often find themselves in need of additional resources to support their optimization program. This was the case for one of our valued customers. They reached out…
Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This means that test participation and test metrics in Adobe Target are tied to the visitor and not limited to the session that the visitor became a member of the test. For example, if you were…
