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A4T and Adobe Target – Webinar with Adobe.
* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
* Automation with Target and putting the metrics and audiences from Analytics to work for you
* Incorporating Automation to advance the journeys of your digital consumers
Activity Impressions and Activity Conversions explained. Adobe Target and Adobe Analytics (A4T)
ByMiaProvaAnalytics for Target (A4T) – using Adobe Analytics as the Reporting Source for your Adobe Target Activities is one of the most powerful features of Adobe Target.
A4T enables several components in Adobe Analytics, including Activity Impressions and Activity Conversions. This video explains how to use them and what they mean in Adobe Analytics based on what you have configured in Adobe Target.

Adobe Target and Local Storage
Spoiler Alert: If you don’t want to know today’s Wordle answer or how to access the solution without playing, please do not watch the video below. Local Storage Most websites widely use local Storage to store and access data. This data doesn’t expire like cookies and can hold considerably more data than cookies. Because of…
MiaProva Best Practices
Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.
Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.
MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

Optimization Programs and Microsoft Teams
ByMiaProvaMiaProva has delivered considerable value for organizations through our notifications as events happen in MiaProva and when there are issues related to their Activities that are Live in Adobe Target.
We’ve now expanded on that ability to Microsoft Teams.
AdobeTargetBulkUpload
MiaProva built this free utility to allow organizations to quickly and easily upload data to Adobe Target for targeting and personalization services. This video also explains how Adobe Target enables users to use the visitor ID Adobe Target provides and how to leverage your own internal definition of the visitor ID.