April 2021
Adobe Target and Customer Data Platforms (CDPs)
If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor ID to Adobe Target’s visitor…
Sample Ratio Mismatch (SRM)
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that…
- Posted On YouTube
Adobe Experience Manager Adobe Target
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
- Posted On Adobe Target
Using Adobe Target to test Adobe Experience Manager
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of late. It seems like about…
Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer…