Offer Impression Capping

Offer Impression Capping

Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets shown to visitors. The offer could be anything really but this type of ‘offer capping’ is usually applied to overlays or modals of some sort. Organizations would like to have the offer displayed two or three times to the user and if the user doesn’t interact, stop the offer from showing.

Here we dive into a generic profile that sets an impression value independent of any activity or test. Then we show how to use the same logic at an Activity or offer level.

Blog point referenced: https://analyticsdemystified.com/testing-and-optimization/how-adobe-target-can-help-in-the-craziest-of-times/

Chrome Extension: https://www.miaprova.com/blog/adobe-target-chrome-extension-brought-to-you-by-miaprova/

Code used:

adobe.target.trackEvent({'mbox':'activity1234'})

if (mbox.name == 'activity1234') { return (user.get('1234') | 0) + 1;}

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