Yesterday I had the pleasure of co-hosting a webinar with Drew Burns of Adobe on a topic that has consumed a good chunk of my professional life over the past year: AI-powered optimization with Adobe Target’s MCP tooling. Turnout was incredible. We may have set a record for Adobe webinar participation, and the opening poll…
Introducing Audience Complexity Scoring in MiaProva: a 0–100 cost and risk score read directly from the audience definition. It started as a way to protect the nightly batch job. It turned into a much bigger signal — because the same characteristics that make an Adobe Experience Platform audience expensive to evaluate (long lookbacks, aggregations, joins,…
A follow-up on our batch segmentation investigation — and the architectural pattern that eliminates the problem at its source. In our last post, we walked through how a single newly published audience caused a large retailer’s nightly AEP batch segmentation job to run for 7.3 hours instead of 3.5. The likely culprit was a segment…
A real-world investigation into AEP batch segmentation performance, segment complexity, and the observability gap in between. Recently a client’s nightly batch job took 7.3 hours instead of 3.5. Profile count was actually down slightly from the night before. Here’s what we found. Many enterprise RT-CDP deployments that rely on scheduled audience activation depend on a…
One of the harder parts of experimentation reporting is not the decisioning itself. It is getting the decisioning data into the reporting layer in a way that survives real world complexity. A MiaProva customer recently ran into this exact issue. They had recently added a third-party content decisioning and feature flagging platform to their stack….
Adobe’s Model Context Protocol (MCP) tooling represents a meaningful shift in how practitioners can interact with Adobe Experience Cloud products, enabling them to query data, surface insights, and drive workflows through natural language and AI-native interfaces. At MiaProva, we’ve been tracking this closely, and we’re excited to share that we’ve now built native support for…
MiaProva Is Adding a Built-In, Context-Aware Prompt Library for Adobe Target, Analytics, and CJA There’s a version of Adobe tool training that most teams are living with right now: a mix of documentation tabs, YouTube tutorials, internal Confluence pages that are six months out of date, and the occasional tribal knowledge from the one person…
There’s a testing architecture pattern that gets adopted for the right reasons and kept for the wrong ones. Swimlanes are mutually exclusive traffic partitions enforced either through Adobe Target profiles or at the edge via Akamai or other platforms. They solve a real problem. But when they become the default foundation for an entire testing…
I have attended Adobe Summit for nearly 18 years, and Adobe Target has often been the product most appreciated by the practitioners in the room, even when it is not the product making the most noise in the keynotes. That is mostly fine. Target people know what they have. This year, though, the Adobe Target…
Optimization teams have never had more data, more tools, or more pressure to drive meaningful business impact. But as the ecosystem has grown more powerful, it has also grown more fragmented. Teams are now expected to connect experimentation, analytics, audience management, activation, and governance across multiple platforms — all while keeping programs scalable, observable, and…