The Container Store, a leader in storage and organization solutions, partnered with Adswerve to reimagine its Product Detail Pages (PDPs) through a data-driven redesign. By leveraging Adobe Target and Analytics for Target (A4T), the team turned a complex vision into a streamlined, testable execution that delivered measurable results—boosting revenue, conversions, and cart activity with statistical significance.
At the heart of this success was MiaProva, which ensured experimentation wasn’t just effective but also scalable. MiaProva provided real-time monitoring to safeguard test performance, a centralized hub to keep teams aligned, and a knowledge base to preserve insights for future initiatives. With MiaProva in place, The Container Store built not just a better PDP but also a repeatable framework for ongoing optimization and growth.
Want to see the full story, including the data, execution details, and key results? Read the complete case study here.
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