Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


The best discovery calls are the ones the prospect runs for you. A large financial organization evaluating MiaProva recently sent us a spreadsheet. No slideware, no vendor questionnaire. Just an honest inventory of how their digital experimentation program actually operates: 23 pain points, each with a problem statement and the business impact behind it. It…

Introducing Audience Complexity Scoring in MiaProva: a 0–100 cost and risk score read directly from the audience definition. It started as a way to protect the nightly batch job. It turned into a much bigger signal — because the same characteristics that make an Adobe Experience Platform audience expensive to evaluate (long lookbacks, aggregations, joins,…

A quick guide for MiaProva customers extending their existing Adobe Developer Console project If MiaProva has been running against your Adobe Analytics and Target data for a while, you already have most of the plumbing in place. Good news: you don’t need a new project, a new organization, or a new integration to bring Adobe…
Adobe Target teams are sitting on an incredible amount of signal – activities, offers, audiences, A4T data, and years of experimentation history. The hard part isn’t having data; it’s knowing what to do next. In a new early-peek demo, we walked through the Adobe Intelligence Services we’re building inside MiaProva to make that “what next?”…

MiaProva regularly makes product releases once or twice a month on average. This video outlines some of the updates made this week.
Monday, August 22, 2022 Product Release
– UI updates to the Idea Lab
– Adding Adobe Target Audiences and Adobe Target Offers to Program fields
– Bug Fix: Removed Alerts sent via email from disabled Report Suites
– Various architectural and performance enhancements
– New Filter on Awaiting Summary
– Updates to naming conventions under Notifications
As always, please reach out with any questions and, Customers, if there are features that would be helpful, please let us know at support@miaprova.com

The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the A4T and the MiaProva communities. The issue regarding inflated values for Adobe Target Activity Impressions and more importantly, Adobe Target Activity Conversions has been resolved. This will significantly enhance the value A4T brings to Adobe…