Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a high level, SRM means that the variants (experiences) of an A/B test have a traffic distribution (sample) that differs in a statistically significant way from what you expected the allocation of traffic or the sample…

Amplitude is a Digital Optimization System that we have been asked about quite a bit lately. It turns out, MiaProva has some friends there from our Omniture and Adobe days, and so we got a much closer look at the solution and some of the use cases that organizations are using it for. They offer…
The Container Store, a leader in storage and organization solutions, partnered with Adswerve to reimagine its Product Detail Pages (PDPs) through a data-driven redesign. By leveraging Adobe Target and Analytics for Target (A4T), the team turned a complex vision into a streamlined, testable execution that delivered measurable results—boosting revenue, conversions, and cart activity with statistical…

If only I have a dollar for every email, call, text from business stakeholders to ask ‘how’s my test doing?’! The new MiaProva/Slack integration serves as your new ‘Alexa’ or ‘Siri’ (but no, we don’t listen in your conversation!). Simply ask in the MiaProva Channel inside your company’s Slack account to provide you with a…

This video demonstrates integrating your Microsoft Teams account with your MiaProva account and what the integration provides.
MiaProva provides risk-mitigating monitoring and alerting services based on all Live Activities in Adobe Target. This service has been extended to Microsoft Teams so that organizations are made aware of any potential issues regarding the performance of an Activity – based on defined Journeys in MiaProva and with data collected from Adobe Target and Adobe Analytics.
MiaProva has also extended our Program Workflow Notifications into Microsoft Teams. This allows visibility into the events within the MiaProva workflow or via our integrations with JIRA and Adobe Workfront.

We recently updated MiaProva with additional features and functionality. Here is a list of some of the enhancements that we review in this Video:
– Download Swimlane information
– Program and Journey Specific Notifications
– JIRA
– Workfront
– Side Panel configurations
– Field length for multi/single select values
– Updated Template for Email Summary
– Add Naming functionality for Creative URL
– Updated Text on Home Page for Activities
– Removed drag and drop for General User type
– Various performance enhancements
– Images sorting