Adobe Target UI Changes
Noticed something interesting in one of the Adobe Target Accounts that I have access to: a new user interface.


This video provides a brief overview of the Happening Now section of the MiaProva application. Here users can see all Activities that are live, any associated alerts, and real-time data for A4T and non-A4T Activities.
The MiaProva status board also provides management of all Live Activities and the MiaProva tickets across the various stages of the Activity lifecycle.

A real-world investigation into AEP batch segmentation performance, segment complexity, and the observability gap in between. Recently a client’s nightly batch job took 7.3 hours instead of 3.5. Profile count was actually down slightly from the night before. Here’s what we found. Many enterprise RT-CDP deployments that rely on scheduled audience activation depend on a…

Product Enhancements – October 2023
Activity Notifications
– When Activated
– When Deactivated
New Product List View
Audience Filtering Updates
Additional Support for multiple mboxes
– Swimlane Management
– Audiences with Activities
Enhancements to non-Adobe Target Activity Sources
New Program Overview Design and User Interface
Code Library Enhancements
It has been almost a year since MiaProva came out of beta and was publicly made available to the world. It has been an incredible first year with the adoption of many great customers and several new features added MiaProva based off of customer ideas and trends in the industry! Introducing the MiaProva blog With all the exciting…

The best discovery calls are the ones the prospect runs for you. A large financial organization evaluating MiaProva recently sent us a spreadsheet. No slideware, no vendor questionnaire. Just an honest inventory of how their digital experimentation program actually operates: 23 pain points, each with a problem statement and the business impact behind it. It…

Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program from ground-up to scaling a mature program to even higher level. In this blog, let’s see how MiaProva offers unparalleled solutions to address these common challenges: Traffic control of large volume of tests Lack of…