How you can modify content on pages included in Adobe Target redirect Activities

Many times, business owners request a test to be run at a site location with low traffic, not realizing how crucial sufficient sample size is for effectively detecting the difference between test and control.

Also for many organizations that do not have very large volume of traffic, there often is the need to run multiple tests on the same page, making it crucial for everyone to understand how other tests might impact the one that you’re trying to run. In addition, as part of industry competitive research, many business users wants to know if their competitor sites are already testing certain features.

MiaProva offers a list of tools that easily help with your business users to research and plan for their test prior to them even coming to requesting it.

* How A4T can provide the mechanisms to align organizationally, scale your optimization program, monitor the program in aggregate, and leverage metric-driven AI
* Automation with Target and putting the metrics and audiences from Analytics to work for you
* Incorporating Automation to advance the journeys of your digital consumers

Can you quickly recall what tests were run 6 months ago on the homepage, and if the particular marketing promotion event during that week impacted the test readouts? How about knowing that 18 days ago, there happen to be an IT issue on the site that prevented some customers accessing the page that you’re testing, rendering the test ineffective?

MiaProva understands that calendar is a great way to maintain a collective memory for the Testing Program, as well as offering everyone a direct, visual view to see what’s going on.

MiaProva enables organizations to quickly and easily highlight the direct impact tests are making on organizational goals. Users of MiaProva can also make use of a wide array of strategic filters to make test review and communication seamless.