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  • Create visit-based metrics in Adobe Target
    Posted On Adobe Analytics, Adobe Target

    Create visit-based metrics in Adobe Target

    Brian Hawkins
    August 2, 2020

    Adobe Target is well known in the testing and optimization space as being a visitor-based testing and personalization solution. This…

    Continue Reading…: Create visit-based metrics in Adobe Target
  • Optimization in our remote world
    Posted On Optimization Management

    Optimization in our remote world

    Brian Hawkins
    July 2, 2020

    Testing is not easy by any means. In fact, it is arguably quite challenging. Running and managing an optimization program…

    Continue Reading…: Optimization in our remote world
  • Adobe Analytics Activity Conversions
    Posted On Adobe

    Adobe Analytics Activity Conversions

    Brian Hawkins
    May 30, 2020

    MiaProva makes heavy use of Activity Conversions via Adobe Analytics and because of that, we have gotten quite a few…

    Continue Reading…: Adobe Analytics Activity Conversions
  • MiaProva/Slack Integration User Guide
    Posted On Features

    MiaProva/Slack Integration User Guide

    MiaProva Product
    March 25, 2020

    These simple steps walk you through how to set up MiaProva/Slack integration. Please note, you will need to be a…

    Continue Reading…: MiaProva/Slack Integration User Guide
  • How’s my test doing? Just ask! (MiaProva/Slack integration)
    Posted On Features

    How’s my test doing? Just ask! (MiaProva/Slack integration)

    MiaProva Product
    February 14, 2020

    If only I have a dollar for every email, call, text from business stakeholders to ask ‘how’s my test doing?’!…

    Continue Reading…: How’s my test doing? Just ask! (MiaProva/Slack integration)
  • What makes MiaProva better?
    Posted On Features

    What makes MiaProva better?

    MiaProva Product
    February 1, 2020

    Throughout years of consulting, MiaProva founders understand key challenges facing companies from gaining the credibility to build a testing program…

    Continue Reading…: What makes MiaProva better?
  • Last Time for Lost Time
    Posted On Optimization Management

    Last Time for Lost Time

    MiaProva
    January 10, 2020

    What is your most valuable, irreplaceable resource in the never-ending quest to engage your customers?  Time.  It passes, it’s gone,…

    Continue Reading…: Last Time for Lost Time
  • A4T – Activity Conversions
    Posted On Features

    A4T – Activity Conversions

    Brian Hawkins
    August 13, 2019

    The Adobe Analytic’s Product team had a pretty significant product release last week that will be greatly appreciated by the…

    Continue Reading…: A4T – Activity Conversions
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Categories

  • Adobe (5)
  • Adobe Analytics (5)
  • Adobe Target (27)
  • Chrome Extension (2)
  • Features (40)
  • Optimization Management (10)
  • Product Release Notes (4)
  • Q&A (2)
  • YouTube (37)

Featured Posts

  • How The Container Store Transformed PDP Performance with Adswerve & MiaProva

    September 28, 2025
  • Introducing Journey Recommendations: AI-Powered Insights in MiaProva

    September 26, 2025
  • New Adobe Target VEC

    New Adobe Target VEC

    July 28, 2025
  • Jira and Optimization Mangement

    Jira and Optimization Mangement

    January 29, 2025
  • Adobe Target 2025 Wish List

    Adobe Target 2025 Wish List

    January 2, 2025

Adobe MiaProva

MiaProva is an optimization and personalization management tool with deep integrations with Adobe, Google, Microsoft Teams, Slack, and JIRA. Enterprise organizations leverage MiaProva for risk mitigation services, operational scale, and program visibiliy.

MiaProva was acquired by Adswerve in January, 2024.

Categories

  • Adobe (5)
  • Adobe Analytics (5)
  • Adobe Target (27)
  • Chrome Extension (2)
  • Features (40)
  • Optimization Management (10)
  • Product Release Notes (4)
  • Q&A (2)
  • YouTube (37)

Latest Posts

  • How The Container Store Transformed PDP Performance with Adswerve & MiaProva

    September 28, 2025
  • Introducing Journey Recommendations: AI-Powered Insights in MiaProva

    September 26, 2025
  • New Adobe Target VEC

    New Adobe Target VEC

    July 28, 2025
  • Jira and Optimization Mangement

    Jira and Optimization Mangement

    January 29, 2025
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