Enterprise optimization programs have scaled their execution far faster than their ability to manage, measure, and learn from it. That’s the central finding from our analysis of 39,596 Adobe Target activities across ten enterprise programs in retail, financial services, nonprofit, and B2B technology, with histories reaching back to 2009. All customer names, personal identifiers, and…
One of our longtime Adobe Target practitioners and MiaProva users recently reached out with some great suggestions. They’re currently deep into migrating Adobe Analytics and Adobe Target to Web SDK as part of their organization’s larger initiative to leverage RT-CDP for Target personalization, with Adobe Journey Optimizer (AJO) coming next. Below are the details of…
Your dataflows are green. Is your data actually healthy? Adobe Experience Platform can tell you whether an individual dataflow succeeded. It is much harder to answer the more important question: is everything flowing into AEP behaving normally? How much data arrived yesterday, and which feeds drove it? Did anything run late, twice, empty or much…
From Adobe Target to the whole Adobe stack The MiaProva Chrome Extension now inspects your Adobe Experience Platform implementation, not just Adobe Target. The same move is happening across the MiaProva application, which is growing from optimization program management into AEP governance. For years, the extension answered one question well: what is Adobe Target doing…
Almost everyone running Adobe Target alongside Real-Time CDP thinks about the integration in one direction: build an audience in RT-CDP, push it to Target, personalize the site. Adobe has made that path genuinely good, including edge personalization use cases and profile attribute activation. I want to argue for the other direction. What happens when the…
A quick guide for MiaProva customers extending their existing Adobe Developer Console project If MiaProva has been running against your Adobe Analytics and Target data for a while, you already have most of the plumbing in place. Good news: you don’t need a new project, a new organization, or a new integration to bring Adobe…
One field group, six steps. And it works for every other Target activity type while you’re at it. What AP is, and why it’s worth measuring properly Automated Personalization is the smartest thing in Adobe Target. Instead of you deciding which experience each segment sees, AP builds a machine learning model per offer, watches which…
By Brian Hawkins, Head of Optimization Technology, Adswerve Forrester recently published The Forrester Wave™: Experience Optimization Solutions, Q3 2026, and Adobe was named a Leader. That headline will make the rounds on its own. What I find more interesting is what Forrester chose to evaluate—and how the definition of experience optimization itself has changed. Because…
Most enterprise optimization programs take the shape of whatever platform was in place when the program started. A company that runs Adobe Target ends up with a program that looks like Adobe Target: its workflow, its terminology, its reporting limits. A company on Optimizely or a feature-flag stack builds its process around those tools instead….
A question came up in a practitioner channel this week that a lot of people quietly struggle with, so I want to walk through the fix and then the bigger idea sitting underneath it. The scenario: someone was trying to QA a server-side Adobe Target activity. Client-side, QA is easy. You append a query parameter,…
