Earlier this month, Brian Hawkins joined Adobe Target on Adobe's Optimization Thursday's Webinar series. The webinar was widely attended and the feedback was quite positive and we are excited to share the webinar here.
The webinar is broken into two parts. The first is a series of strategic recommendations on things that you can do with your Adobe Target account to get considerably more value out of your tests and allow you to do more advanced testing.
The second part covers a series of organizational recommendations that will allow your organization to scale testing effectively and optimize the input and output of tests. MiaProva is leveraged as an example to highlight these opportunities.
MiaProva is the industry-first Optimization Management Platform that facilitates value based testing, advocates innovation through testing, and provides ground breaking new technology to assure tests' operational scalability and excellence using custom alerts and notifications. MiaProva offers several patent-pending technologies to assure your testing program's operational efficiency:
Most testing solutions are client side and delivered to live site not through a centralized IT release management process, which might cause customer experience disruption when server side code changes. MiaProva automatically monitors and alerts you when tests might have caused issue for your business.
We provide easy and unique ways to show and tell how much value testing program has generated over specific time frames or by specific team or initiatives. With MiaProva, you can confidently answer the questions around âvalue of testing' by one click.
Automation is a key principle when we build MiaProva - by leveraging testing tools' API, we significantly reduced the manual work needed for reporting and sharing for testing outcomes.
We provide easy tools to crowd sourcing innovative ideas & celebrate testing wins to assure a healthy and vibrant testing culture
Founder Brian Hawkins was an early member of Offermatica, which
was acquired by Omniture and then by Adobe Test&Target, now part
of the Adobe Target solution. Since 2006, Brian has been providing
extensive client support as a Senior Solutions Consultant. During
these years, he architected solutions across many platforms to drive
tremendous value and opportunity for clients through optimization
programs. Since 2011, Brian served in an industry renowned consulting
role as the Sr. Partner at Analytics Demystified, working with
hundreds of organizations to implement testing technologies and
promote organizational best practices.
Brian is the co-author of the book, Adobe Target: Classroom in a Book and has authored several widely read white papers about testing and optimization.