Think of MiaProva as an additional optimization management
layer that sits on top of Adobe Target – enabling you to extend
what’s possible with your testing and optimization efforts.
MiaProva helped British Telecom's digital test and learn programme move to the next level and helped us transform our Adobe Target work into an enterprise-wide optimization program. As a distributed practice, we needed an effective way to improve awareness and visibility of running tests. MiaProva is allowing a better coordination and sequencing of tests across British Telecom digital properties. We really appreciate the ability to share updates on the optimization roadmap with no effort, ensuring everyone is informed about what's being tested when.