MiaProva is now part of Adswerve.  Optimization Management + AI for Adobe + Google marketing data—securely and at scale.
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Optimization Management + AI on top of Adobe + Google stacks

Plan, track, and scale optimization programs - powered by AI and Adobe + Google data

MiaProva connects to Adobe Analytics, Adobe Target, GA4, AEP, and BigQuery so teams can plan and govern optimization work, measure impact with trusted reporting, and operationalize AI-driven workflows—plus get risk-mitigating alerts when key KPIs shift, tracking breaks, or experiments drift off course—without changing your stack.

Book a demo Explore MCP tooling
Flexible deployment: use your own GCP account or leverage Adswerve-managed hosting.
MCP-ready
Example: program visibility
“Which initiatives drove lift last week?”
Connected to your measurement sources
Optimization Management
Prioritize, assign owners, and document decisions end-to-end
Impact Reporting
See outcomes across tests, personalization, and key journeys
Adobe Agent Tooling
Analytics + Target activity context (A4T-aware)
Google MCP
GA4 exploration + BigQuery depth when needed
Sources of truth Standardized workflows Governed access
Keep optimization work visible and accountable—then use AI to accelerate analysis, reporting, and follow-through.
Platform

AI + Optimization Management that fits your metrics and governance

MiaProva combines Optimization Management with AI on top of Adobe and Google data—so your programs stay organized, your measurement stays trusted, and insights map to how you define success.

Standardize
Align to your KPIs and taxonomy
Use your event naming, conversion definitions, and reporting conventions so outputs are consistent and usable across teams.
Govern
Turn questions into auditable actions
Convert natural-language asks into validated data pulls, summaries, and workflows—while preserving access boundaries and traceability.
Operationalize
Scale programs, not one-off analysis
Keep initiatives, owners, and outcomes visible while teams self-serve insights faster and make decisions with confidence.
Product

The MiaProva Application

Real product views across Optimization Management, Live Dashboards, Admin Console, MCP and Agent tooling, Agent Configuration, and of course, our popular Chrome Extension.

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MCP tooling

Two MCP experiences: one for Adobe, one for GA4 + BigQuery

Tailored “ask-your-data” workflows for each ecosystem—so teams move fast while keeping reporting accurate and consistent.

Adobe Agent Tooling
Adobe Analytics + Adobe Target
Purpose-built for Adobe concepts: report suites, segments, dimensions/metrics, Target activities, experiences, audiences— with A4T-aware reporting when needed.
  • Natural-language analysis that stays Analytics-native
  • Target-aware context: activities, audiences, experiences
  • Repeatable outputs your team can trust and share
Google MCP
GA4 + BigQuery
Fast answers from GA4, with BigQuery depth when questions require custom logic, joins, cohorts, or warehouse-scale analysis.
  • GA4 exploration questions: events, channels, funnels, audiences
  • BigQuery for advanced analysis and reproducible queries
  • “Insight → query” workflows for analyst + engineering teams
Deployment

Use your own GCP account—or leverage Adswerve’s

Pick the approach that matches your security requirements, governance model, and timeline—and if you need it, Adswerve can help you set up your own GCP account.

Option A
Run in your GCP account
Keep everything inside your environment: IAM policies, VPC controls, logging, and key management. Ideal for stricter enterprise requirements.
Option B
Adswerve-managed GCP
Get started quickly with a managed environment. Adswerve operates the infrastructure so your teams can focus on outcomes, not operations.
Always
Enterprise controls
Align access, auditing, and platform permissions with your internal controls and partner platform policies across Adobe and Google ecosystems.
Why MiaProva

Optimization Management plus a governed AI layer for your stack

Stop losing decisions in decks and threads. MiaProva centralizes optimization programs, connects to Adobe + Google data, and applies AI with the governance teams need to move faster with confidence.

Run optimization like a program
Plan, track, and measure initiatives with clear owners, statuses, and outcomes—so progress and impact stay visible.
Keep measurement trustworthy
Ground insights in your KPI definitions across Adobe Analytics, Target, GA4, AEP, and BigQuery—not disconnected silos.
Accelerate with agents and alerts
Use agents to summarize and recommend actions, plus alerts that flag KPI shifts, tracking issues, and experiment drift.
AI agents

Agents that keep optimization moving

Built for day-to-day optimization operations: summarize results, surface risks, and translate questions into repeatable workflows— all grounded in your Adobe + Google sources of truth.

Agent
Backlog Builder Agent
Turn insights into testable ideas and a prioritized backlog tied to goals, pages, audiences, and expected impact.
Outputs: backlog + prioritization
Agent
Results Summary Agent
Summarize experiment performance and produce stakeholder-ready takeaways grounded in the right reporting source.
Sources: Target + Analytics
Agent
Live Monitoring Agent
Watch KPIs and experiment health in near real-time and alert when something looks off—then suggest a next step.
Outputs: alerts + investigation prompts
Agent
GA4 + BigQuery Exploration Agent
Explore performance in GA4 and generate BigQuery-ready analysis for deeper investigation when needed.
Sources: GA4 + BigQuery

Need something specific? MiaProva is built to extend—new agents and workflows can be rolled out as your needs evolve.

Integrations

Connect your stack and your workflows

MiaProva connects to Adobe and Google platforms and integrates with the tools teams use to plan, execute, and communicate. Import work, map it to optimization initiatives, and reduce risk with proactive alerts.

Jira
Import issues and map to initiatives
Automatically import Jira issues and map them to optimization and personalization initiatives—so execution stays tied to measurable outcomes.
  • Auto-import issues and key metadata
  • Map to initiatives, activities, or program work
  • Keep status and impact visible in one place
Workfront
Bring program structure into MiaProva
Import Workfront Programs and connect them to optimization and personalization work—helping teams align roadmaps with performance and learning.
  • Import programs for centralized tracking
  • Link programs to tests and personalization work
  • Improve visibility across stakeholders
Slack & Microsoft Teams
Alerts where teams work
Send risk-mitigating alerts and workflow notifications via email, Slack, and Microsoft Teams—so teams respond quickly when KPIs shift, tracking breaks, or milestones change.
  • Performance alerts for wins, losses, anomalies, and guardrails
  • Workflow notifications for approvals, handoffs, and status changes
  • Push to channels, groups, or individuals
Adobe Target
Adobe Analytics
Customer Journey Analytics
GA4
BigQuery
Adobe Experience Platform (AEP)
As part of Adswerve, MiaProva brings proven integration patterns for enterprise programs—from regulated financial services to retail and telecom teams.
Proven impact

Scale optimization with confidence

From planning to measurement, MiaProva helps teams run optimization programs with clarity—accelerated by AI and protected by proactive monitoring and governance.

“MiaProva made it easy to keep initiatives organized and visible across teams. We reduced status churn and stayed aligned on what was running, what changed, and what mattered.”
Optimization Lead, Enterprise organization
210K+
Tests / activities tracked
2,500+
Active unique users
30%
Faster insight-to-action cycles
US & EU
Privacy-aligned operations
Built for regulated teams and complex stacks.
How it fits in

From insight to action—without changing your stack

MiaProva layers on top of Adobe + Google tools to standardize work and accelerate decision cycles with governed AI.

Step 1
Connect
Connect Adobe and Google sources of truth securely and keep your existing measurement definitions.
Step 2
Ask
Apply MCP tooling so teams can query, summarize, and explore with platform-aware context and KPI consistency.
Step 3
Act
Turn answers into repeatable workflows, shareable outputs, and alerts that keep optimization moving.
FAQ

Answers to common questions

Clear, copy-ready answers for stakeholders evaluating Optimization Management and AI on top of Adobe and Google marketing data.

What does MiaProva do?
MiaProva is an Optimization Management platform that applies AI to marketing data across Adobe Analytics, Adobe Target, GA4, AEP, and BigQuery. It helps teams plan and track initiatives, measure impact with trusted reporting, and operationalize repeatable workflows with governance and proactive alerts.
What is MCP tooling?
MCP tooling provides natural-language ways to query and extract insights, with two tailored experiences: one for Adobe Analytics + Adobe Target (including A4T-aware context when needed) and one for GA4 + BigQuery for both fast answers and deeper, reproducible analysis.
Where does MiaProva run?
MiaProva can run in your GCP account using your IAM, VPC, logging, and KMS policies, or in an Adswerve-managed GCP environment—so you can choose the model that best fits your security and operational preferences.

Ready to see MiaProva on your data?

We’ll walk through your Adobe + Google stack and show how MCP tooling and AI workflows can be applied safely and repeatably.

Get Started Talk with an Adswerve expert