Adobe Target Profile Intelligence Dashboard
Profile intelligence
Visitors with profiles
2.4M
↑ +12% vs prev period
Active attributes
47
38 scripted · 9 mbox
Avg attributes / visitor
6.2
↑ +0.8 vs prev period
Expiring within 48 hrs
183K
△ 7.6% of profiles at risk
Attribute volume — visitors per attribute
Sort ↕
Click any row to filter the impact analysis below
Attribute freshness distribution
0–2 days
3–7 days
8–14 days
Expired
Attribute overlap matrix — top 6
How to read this
Cell = % of row visitors who also carry the column attribute. Green = strong overlap opportunity.
Expiry timeline — visitors at risk by attribute
Expiring 48 h
Expiring 7 d
Opportunity signals
Profile completeness
High (5+ attrs) 42%
Medium 35%
Low <3 attrs 23%
Avg attributes / visitor trend
Attribute source mix
Analytics & metric impact
AA
Adobe Analytics
CJA
Customer Journey Analytics
Metric by attribute value — revenue
Metric trend — profiled vs unprofiled visitors
Profiled visitors
Unprofiled visitors
Attribute value breakdown — lift vs site average
Export to Analysis Workspace ↗
| Attribute value | Visitors | Metric value | Site avg | Lift vs avg | Lift % | Significance | Suggested action |
|---|