{"id":2402,"date":"2025-07-28T18:11:22","date_gmt":"2025-07-28T23:11:22","guid":{"rendered":"https:\/\/www.miaprova.com\/blog\/?p=2402"},"modified":"2025-07-28T18:14:11","modified_gmt":"2025-07-28T23:14:11","slug":"new-adobe-target-vec","status":"publish","type":"post","link":"https:\/\/www.miaprova.com\/blog\/new-adobe-target-vec\/","title":{"rendered":"New Adobe Target VEC"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I\u2019ve included a few summary notes below to help you get up to speed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adobe Target&#039;s new Visual Experience Composer\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/vKpEhAt0Icc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introducing the New Adobe Target Visual Experience Composer (VEC)<\/strong><\/h2>\n\n\n\n<p>Adobe has now <strong>fully rolled out the updated Visual Experience Composer<\/strong> to <strong>all Adobe Target customers\u2014Standard and Premium<\/strong>\u2014with no additional licenses required<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/introduction\/updated-ui-faq?utm_source=chatgpt.com\"> Adobe Blog+15Experience League+15Experience League+15<\/a>.<\/p>\n\n\n\n<p>This redesigned WYSIWYG tool, included in <strong>Target Standard\/Premium 25.2.1<\/strong> (released February\u202f17,\u202f2025), modernizes the visual editor with a cleaner, more flexible interface and improved workflows<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/viztarget-options?utm_source=chatgpt.com\"> Experience League+5Experience League+5Experience League+5<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> What\u2019s New in the Visual Editor<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2022 Streams and Rails: A New Editing Layout<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Experiences rail<\/strong> on the left remains\u2014and can no longer be collapsed\u2014allowing easy switching and management of experiences.<br><\/li>\n\n\n\n<li>A <strong>new Components rail<\/strong> lets you drag-and-drop components (text blocks, buttons, images) onto the design canvas.<br><\/li>\n\n\n\n<li>The <strong>Modifications rail<\/strong> has moved to the left and consolidates all edits, CSS, code tweaks, or offers in one place, with bulk operations and clean management features<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/vec-changes?utm_source=chatgpt.com\"> Experience League<\/a>.<br><\/li>\n\n\n\n<li>A right-hand <strong>Properties rail<\/strong> lets you inspect, configure, duplicate, hide, or delete selected components without digging into the code. It\u2019s collapsible for workspace flexibility<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/vec-changes?utm_source=chatgpt.com\"> Experience League<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2022 Improved Canvas Controls<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Design and Browse modes<\/strong>\u2014you can toggle between modes to browse your site live and switch back to design for edits.<br><\/li>\n\n\n\n<li>Supports multiple <strong>viewports<\/strong>: fit\u2011to\u2011screen, desktop, tablet, mobile landscape and portrait, with <strong>zoom in\/out<\/strong> controls.<br><\/li>\n\n\n\n<li>New <strong>undo\/redo<\/strong> buttons give confident editing control<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/vec-changes?utm_source=chatgpt.com\"> Experience League<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u2022 Activity &amp; Configuration Enhancements<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activity settings access via a <strong>Configure icon<\/strong> above the canvas lets you manage audience targeting, page delivery rules, multi-page setups, and site-level preferences. Advanced options like <em>Assign Properties<\/em> are available in Target Premium<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/vec-changes?utm_source=chatgpt.com\"> Experience League<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Visual Editing Helper Extension<\/strong><\/h3>\n\n\n\n<p>To use the new VEC smoothly across more environments, <strong>Adobe now requires<\/strong> the <strong>Visual Editing Helper extension for Chrome<\/strong>. This replaces the older VEC Helper and handles issues like iframe restrictions and SameSite cookie policies, ensuring pages load reliably for editing and QA mode\u2014even before at.js is implemented on a site<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/troubleshoot-composer\/visual-editing-helper-extension?utm_source=chatgpt.com\"> Experience League+7Experience League+7Experience League+7<\/a>.<\/p>\n\n\n\n<p>This extension is especially useful for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients whose site doesn\u2019t yet include Target code.<br><\/li>\n\n\n\n<li>QA environments or staging sites behind security.<br><\/li>\n\n\n\n<li>Editors working across multiple customer sites without custom hooking tools<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/troubleshoot-composer\/visual-editing-helper-extension?utm_source=chatgpt.com\"> Experience League+1miaprova.com+1<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why This Matters<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>All customers<\/strong> now get access to the same modern visual composer\u2014no more legacy toggles or hidden features<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/introduction\/updated-ui-faq?utm_source=chatgpt.com\"> Experience League<\/a><a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/release-notes\/release-notes?utm_source=chatgpt.com\">Experience League<\/a>.<br><\/li>\n\n\n\n<li><strong>Faster, cleaner workflows<\/strong>\u2014components, modifications, and properties all in clear rails for intuitive editing.<br><\/li>\n\n\n\n<li><strong>Greater flexibility<\/strong> with Design\/Browse modes, viewport support, and undo\/redo capabilities makes experience authoring more efficient and reliable.<br><\/li>\n\n\n\n<li><strong>Secure and smooth page loading<\/strong> thanks to the Chrome extension\u2014no more iframe or cookie hassles during editing sessions.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What You Should Do Next<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Install the Visual Editing Helper extension<\/strong> from the Chrome Web Store\u2014it&#8217;s required for the new editor to function properly<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/troubleshoot-composer\/visual-editing-helper-extension?utm_source=chatgpt.com\"> Experience League<\/a><a href=\"https:\/\/chromewebstore.google.com\/detail\/adobe-experience-cloud-vi\/kgmjjkfjacffaebgpkpcllakjifppnca?utm_source=chatgpt.com\">Chrome Web Store<\/a>.<br><\/li>\n\n\n\n<li><strong>Familiarize yourself<\/strong> with the new layout: Components, Modifications, Properties rails, plus Design\/Browse toggles and canvas controls.<br><\/li>\n\n\n\n<li><strong>Dive into activity creation<\/strong>: configure settings, explore the drag\u2011and\u2011drop interface, test your offers and variants within different viewports.<br><\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who Benefits Most<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers and UX teams<\/strong>: a more visual and accessible editor to build and refine experiences without developer support.<br><\/li>\n\n\n\n<li><strong>Administrators<\/strong>: full access to updated UI across accounts without additional licensing.<br><\/li>\n\n\n\n<li><strong>Developers and QA engineers<\/strong>: using the Visual Editing Helper extension ensures reliable access even on secured or internal sites.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Known Limitations \/ FAQs<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Chrome extension is <strong>mandatory<\/strong> for full functionality\u2014especially for complex pages or environments with strict security.<br><\/li>\n\n\n\n<li>Custom-code modifications and Undo behavior have been improved in this release, but edge cases may still require manual tweaks\u2014refer frequently to the release notes for known issues and bug fixes<a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/release-notes\/release-notes?utm_source=chatgpt.com\"> Experience League<\/a><a href=\"https:\/\/experienceleague.adobe.com\/en\/docs\/target\/using\/experiences\/vec\/vec-changes?utm_source=chatgpt.com\">Experience League<\/a>.<br><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> Summary<\/strong><\/h3>\n\n\n\n<p>The updated <strong>Visual Experience Composer<\/strong> in Adobe Target offers a revamped, efficient, and user\u2011friendly editing interface\u2014now live for all Target users. Coupled with the mandatory <strong>Visual Editing Helper<\/strong> extension in Chrome, this launch marks a new era for visual experimentation and personalization.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. While the updated interface introduces some powerful new features, it also comes with a bit of a learning curve. I created a short video highlighting key tips and insights that have been especially useful for my clients, and I\u2019ve included a few&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Adobe Target VEC - MiaProva Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.miaprova.com\/blog\/new-adobe-target-vec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Adobe Target VEC - MiaProva Blog\" \/>\n<meta property=\"og:description\" content=\"Adobe recently rolled out a new Visual Experience Composer (VEC) to all customers. 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