{"id":1930,"date":"2022-08-25T10:36:51","date_gmt":"2022-08-25T15:36:51","guid":{"rendered":"https:\/\/www.miaprova.com\/blog\/adobe-target-parent-and-child-activities\/"},"modified":"2022-10-04T11:11:05","modified_gmt":"2022-10-04T16:11:05","slug":"adobe-target-parent-and-child-activities","status":"publish","type":"post","link":"https:\/\/www.miaprova.com\/blog\/adobe-target-parent-and-child-activities\/","title":{"rendered":"Adobe Target Parent and Child Activities"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nXHu7NWk9_g?feature=oembed\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like.  This video outlines this very helpful approach.<\/p>\n\n<span><a onclick=\"read_toggle(1242022190, 'Video Transcript', 'Close Video Transcript'); return false;\" class=\"read-link\" id=\"readlink1242022190\" style=\"readlink\" href=\"#\">Video Transcript<\/a><\/span>\n<div class=\"read_div\" id=\"read1242022190\" style=\"display: none;\"><\/p>\n<p>okay so we have another very cool<br \/>\nquestion from measure slack<br \/>\nregarding um<br \/>\nhaving visitors via adobe target be<br \/>\nassigned to either a test or control<br \/>\ngroup<br \/>\nafter a certain behavior has done on the<br \/>\nsite and so i thought this was very cool<br \/>\nthe approach i&#8217;m recommending here is<br \/>\nsomething i use all the time there&#8217;s a<br \/>\nfew different ways to do it depending on<br \/>\nwhat the behavior is uh so if there&#8217;s<br \/>\nmore details could be provided than you<br \/>\nknow mousetrak and what have you um so<br \/>\nessentially how i would approach this<br \/>\nsort of thing is having a parent-child<br \/>\nrelationship so you would set up an<br \/>\nactivity in adobe target using the<br \/>\nglobal mbox and that would have code in<br \/>\nit to do your experience a or experience<br \/>\nb<br \/>\nthen what you&#8217;ll want to do is include<br \/>\nthis code here something similar to it<br \/>\nthis is a nested m boxes or additional<br \/>\nserver calls to adobe target so<br \/>\nexperience a<br \/>\nwhatever your offer code is whatever you<br \/>\nwant you know for whatever behavior<br \/>\nyou&#8217;re tracking if you want to put<br \/>\npeople in group a or group b<br \/>\nsame thing down here for experience b so<br \/>\nyou have this mbox name which is the<br \/>\nsame but then you have an mbox parameter<br \/>\ncalled experience a and experience b<br \/>\nthen you go into adobe target and you<br \/>\nset up the child activity so this will<br \/>\nbe the child activity<br \/>\nthat you will use and you can support a<br \/>\nfor t because it&#8217;s server to server so<br \/>\neven if this unbox call fires after the<br \/>\nanalytics called it you&#8217;re fine<br \/>\nand then just add in audience<br \/>\nrefinements not here<br \/>\nthat&#8217;s for the location you don&#8217;t have<br \/>\nto worry about it because technically<br \/>\nthis mbox should only fire from the<br \/>\nparent activity but add a change in<br \/>\naudience here and then you would add<br \/>\nexperience targeting here and this would<br \/>\nbe your<br \/>\ncode that<br \/>\nbox parameter<br \/>\nexperience or exp equals a but you can<br \/>\nchange this to anything that you like so<br \/>\nyeah it&#8217;s a quick way to put people in<br \/>\ngroups depending on behavior<br \/>\nlots of applications for all sorts of<br \/>\nthings that can happen<br \/>\nafter the pageview has taken place so<br \/>\nhopefully this helps<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>WIth Adobe Target, you can have two Activities work together to assign users to groups after some behavior has occurred or any other event that you would like.  This video outlines this very helpful approach.<\/p>\n","protected":false},"author":6,"featured_media":1931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adobe Target Parent and Child Activities - MiaProva Blog<\/title>\n<meta name=\"description\" content=\"In Adobe Target, you can use multiple Activities together to coordinate Activity participation but also for data collection efficiencies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.miaprova.com\/blog\/adobe-target-parent-and-child-activities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adobe Target Parent and Child Activities - 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