{"id":1863,"date":"2022-08-18T15:15:31","date_gmt":"2022-08-18T20:15:31","guid":{"rendered":"https:\/\/www.miaprova.com\/blog\/what-if-you-want-to-use-an-adobe-analytics-calculated-metric-as-an-adobe-target-success-goal\/"},"modified":"2022-10-04T11:35:08","modified_gmt":"2022-10-04T16:35:08","slug":"what-if-you-want-to-use-an-adobe-analytics-calculated-metric-as-an-adobe-target-success-goal","status":"publish","type":"post","link":"https:\/\/www.miaprova.com\/blog\/what-if-you-want-to-use-an-adobe-analytics-calculated-metric-as-an-adobe-target-success-goal\/","title":{"rendered":"What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6yzuAFOvQ_I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal.  Bonus tip:  Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!<\/p>\n\n<span><a onclick=\"read_toggle(1260000842, 'Video Transcript', 'Close Video Transcript'); return false;\" class=\"read-link\" id=\"readlink1260000842\" style=\"readlink\" href=\"#\">Video Transcript<\/a><\/span>\n<div class=\"read_div\" id=\"read1260000842\" style=\"display: none;\"><\/p>\n<p>okay so i got another very cool question<br \/>\nthat was uh that came our way this<br \/>\nmorning um<br \/>\nso this uh friend of ours uh is looking<br \/>\nto do an auto allocate test which if<br \/>\nyou&#8217;re unfamiliar with it i would check<br \/>\nit out it&#8217;s a really cool utility to<br \/>\nhave adobe target automatically shift<br \/>\ntraffic to the better performing<br \/>\nexperience<br \/>\nit has algorithms to determine when it<br \/>\nreaches confidence to make those<br \/>\nallocations<br \/>\nbut it&#8217;s a wonderful wonderful tool to<br \/>\nuse especially for<br \/>\nshort-term marketing initiatives so this<br \/>\nparticular client needed to have the<br \/>\ngoal<br \/>\nwhat the models focus on<br \/>\nfor the optimization<br \/>\nto be based off of a calculated metric<br \/>\nfrom adobe analytics<br \/>\nunfortunately calculated metrics<br \/>\napparently are not supported i didn&#8217;t<br \/>\nknow that until today<br \/>\nand they didn&#8217;t have a particular<br \/>\nregular metric available<br \/>\nso what we did here is the the work<br \/>\nenvironment was actually pretty<br \/>\nstraightforward the calculated metric<br \/>\nwas based off of the adobe analytics<br \/>\npage name and so what we ended up doing<br \/>\nor ended up recommending to them<br \/>\num<br \/>\nthey passed adobe target which<br \/>\nas a best practice as a big tip you<br \/>\nshould absolutely do this pass your page<br \/>\nname your passing to adobe target<br \/>\nor passing to adobe analytics pass it to<br \/>\nadobe target as well very easy to do and<br \/>\nit&#8217;s very helpful for lots of different<br \/>\nscenarios this particular environment is<br \/>\na single page application so you<br \/>\ncouldn&#8217;t use the url uh page name was<br \/>\nperfect absolutely perfect to use here<br \/>\nso these these folks were using page<br \/>\nname<br \/>\nand so what we did is to accomplish this<br \/>\ninstead of using adobe analytics metric<br \/>\nis the primary goal we switched it to an<br \/>\nadobe target metric so while a4 t&#8217;s<br \/>\nawesome in so many ways one of the<br \/>\ncoolest things that it does is it allows<br \/>\nyou to bring in an adobe target um<br \/>\nconversion event that shows up as<br \/>\nactivity conversions but for this case<br \/>\nwe just simply<br \/>\nselected uh viewed an inbox and then<br \/>\ntarget global inbox right because we got<br \/>\na global inbox that fires on all the<br \/>\ndifferent views<br \/>\nand that way we could add in<br \/>\naudience targeting and so this audience<br \/>\ntargeting is going to be made up of a<br \/>\nsimple rule um<br \/>\nlike this i&#8217;ll actually do this here so<br \/>\nlet me add in a targeting condition so<br \/>\nwe can create an audience and it would<br \/>\nbe<br \/>\nwe would use custom<br \/>\nand it would be you could you can narrow<br \/>\nthis down but we can do<br \/>\npage<br \/>\nthere it is page name<br \/>\ncontains and they enter in those three<br \/>\nvalues that was going to be the<br \/>\ncalculated metric in adobe analytics so<br \/>\nonce they enter that in let me just<br \/>\ncancel out of this<br \/>\nthen they can have this be the primary<br \/>\ngoal for the auto allocation so adobe<br \/>\ntarget will automatically shift new<br \/>\nvisitors to the better performing<br \/>\nexperiences that was there so cool<br \/>\nquestion cool work around because of<br \/>\nthis uh adobe target<br \/>\nuh conversion event that&#8217;s included with<br \/>\na for t<\/p>\n<p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This video provides users of Adobe Target a nice option if you want to use an Adobe Analytics Calculated Metric as a custom goal.  Bonus tip:  Passing pageName to Adobe Target mboxes is a very helpful utility for many reasons!<\/p>\n","protected":false},"author":3,"featured_media":1922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[340],"tags":[],"class_list":["post-1863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal? - MiaProva Blog<\/title>\n<meta name=\"description\" content=\"Adobe Target and A4T allow you to not only use Adobe Analytics data but also the ability to create calculated metrics with a Target metric.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.miaprova.com\/blog\/what-if-you-want-to-use-an-adobe-analytics-calculated-metric-as-an-adobe-target-success-goal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What if you want to use an Adobe Analytics Calculated Metric as an Adobe Target success goal? - 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