{"id":1813,"date":"2022-01-22T09:53:17","date_gmt":"2022-01-22T15:53:17","guid":{"rendered":"https:\/\/www.miaprova.com\/blog\/?p=1813"},"modified":"2022-01-22T09:53:18","modified_gmt":"2022-01-22T15:53:18","slug":"activity-conversions-use-case","status":"publish","type":"post","link":"https:\/\/www.miaprova.com\/blog\/activity-conversions-use-case\/","title":{"rendered":"Activity Conversions Use Case"},"content":{"rendered":"\n<p>This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target.<\/p>\n\n\n\n<p>The Activity was a test in their cart targeted to visitors who were making their third visit to that location.  Adobe Target profiles easily support targeting such an audience but the Analysts needed to only count purchases if they happened during the same session as that third visit.  <\/p>\n\n\n\n<p>This video highlights how you can use Adobe Target &#8216;events&#8217; and data like Profile Attributes as Activity Goals and still have the data in Adobe Analytics via A4T.  <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adobe Analytics Activity Conversions\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/etad9B3IgTY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<span><a onclick=\"read_toggle(1751427924, 'Video Transcript', 'Close Video Transcript'); return false;\" class=\"read-link\" id=\"readlink1751427924\" style=\"readlink\" href=\"#\">Video Transcript<\/a><\/span>\n<div class=\"read_div\" id=\"read1751427924\" style=\"display: none;\"> <\/p>\n<p>hello so i&#8217;ve got a pretty cool use case<br \/>\nhere a client of ours was asking us<br \/>\nabout a specific situation a specific<br \/>\nbusiness requirement and how to approach<br \/>\nit<br \/>\nso it&#8217;s like oh wow this is a wonderful<br \/>\nexample of activity conversions<br \/>\nwhich we we get a lot of questions about<br \/>\nand and so here here&#8217;s a really cool use<br \/>\ncase let me outline it for you so<br \/>\nthe requirement is to create an audience<br \/>\nthat starts incrementing visits<br \/>\nto the cart starting today so it&#8217;s brand<br \/>\nnew audience it&#8217;s it&#8217;s not something we<br \/>\nwe can bring in legacy visits to from<br \/>\nadobe analytics and share to the<br \/>\nexperience cloud and i should have<br \/>\nprefaced this is for a test that they<br \/>\nwant to run via adobe target<br \/>\non the third visit to the cart they need<br \/>\nto show a promo code but only on the<br \/>\nthird visit<br \/>\nfourth fifth sixth whatever other visit<br \/>\nonly the third visit is to get this<br \/>\nparticular promo code i think there is<br \/>\nsome data behind the decision for the<br \/>\nthird visit<br \/>\nbut that wasn&#8217;t shared with me so<br \/>\nthey also want to only count purchases<br \/>\nmade from those visitors when their<br \/>\nvirtual was made during that third visit<br \/>\nto the cart if someone came to the cart<br \/>\non their third visit<br \/>\nadobe target would<br \/>\nput them and show them the promo code<br \/>\nthese these folks big users of of a for<br \/>\nt<br \/>\num they don&#8217;t want to see and use the<br \/>\npurchase event in in analytics because<br \/>\nit wouldn&#8217;t have the definition<br \/>\nassociated from adobe target in terms of<br \/>\nthe third visit<br \/>\nso the fourth requirement is to get this<br \/>\ndata to get this success event into<br \/>\nadobe<br \/>\nanalytics so they can do deeper analyses<br \/>\napply their segmentation and all the<br \/>\nrich stuff that they do within that<br \/>\nparticular world<br \/>\nso this is very doable this is a<br \/>\nwonderful example of taking a success<br \/>\nevent from adobe target and giving it<br \/>\nover to adobe analytics to do the deep<br \/>\ndiving so first things first in order to<br \/>\nuh<br \/>\nto create this required we&#8217;re going to<br \/>\nuse the target profile<br \/>\na wonderful little tool it&#8217;s the cdp<br \/>\nbefore cdp&#8217;s were a thing<br \/>\nso<br \/>\nwe go into adobe target uh we go under<br \/>\naudiences and i went ahead and i created<br \/>\nthis particular script already<br \/>\nso there it is cart visit to anonymize<br \/>\nthe company i change the domain<br \/>\nbut essentially what happens is anytime<br \/>\nthis<br \/>\nurl is seen it&#8217;s going to grab the<br \/>\nsession value which is a<br \/>\nadobe manages it and compares it against<br \/>\nthe the last one which is nice it&#8217;s a<br \/>\nwonderful way to increment visits<br \/>\nand so this this works good this handles<br \/>\nuh requirement one creating an audience<br \/>\nfrom from day x<br \/>\nuh based off of certain behaviors<br \/>\nso now we&#8217;ll go about kind of creating<br \/>\nthis test i&#8217;ll go ahead and create this<br \/>\ntest in target just to show you how this<br \/>\nall kind of comes together so<br \/>\ncome over to here let&#8217;s just do an a b<br \/>\ntest i&#8217;ll use form to be quick<br \/>\nto do next<br \/>\nso let&#8217;s just use target global mbox<br \/>\nnow what i want to do is i want to limit<br \/>\nthis to the cart so let&#8217;s uh<br \/>\nthe cart but also uh the the third visit<br \/>\ni can combine it the next step but as a<br \/>\nbest practice you should you should<br \/>\nlocation specific stuff here targeting<br \/>\nis more audience related even though the<br \/>\ncart page<br \/>\nis audience and uh but it&#8217;s better to<br \/>\nthink this let me just rename this<br \/>\ncard uh activity<br \/>\nconversions<br \/>\ndemo<br \/>\nso we&#8217;re going to come in here add in<br \/>\naudience requirements let me just create<br \/>\na<br \/>\ncar page<br \/>\nsite pages current page<br \/>\nurl<br \/>\na lot of companies are passing uh adobe<br \/>\nanalytics page names it&#8217;s a wonderful<br \/>\nbest practice i would encourage that<br \/>\nyou&#8217;d be able to can use that definition<br \/>\nunder custom and be able to use that as<br \/>\nan inbox parameter but this for demo<br \/>\npurposes let&#8217;s say that&#8217;s the cart page<br \/>\nboom cart page has been added okay i&#8217;ll<br \/>\nleave that i&#8217;m not going to sign an<br \/>\noffer but this would be the promo code<br \/>\nfor people that come on their third<br \/>\nvisit you can add in multiple<br \/>\nexperiences what have you<br \/>\nnext uh this would be your<br \/>\ncart visit behavior so what we want to<br \/>\ndo is create audience so this will be<br \/>\nthird visit to cart<br \/>\ntarget definition of visit since it&#8217;s<br \/>\nbecoming from the target profile<br \/>\nokay we&#8217;ll go to visit a profile because<br \/>\nit&#8217;s a visitor profile attribute and we<br \/>\nwill change this to cart visit not<br \/>\ncontains<br \/>\nwe&#8217;re going to do equals and i have it<br \/>\nthe profile script it&#8217;s not going to be<br \/>\n3.0 it&#8217;s going to be 3 exactly 3.<br \/>\nand so this will make sure that this<br \/>\ndidn&#8217;t get<br \/>\nwill not show the promo code to people<br \/>\nwho have visits greater than three or<br \/>\nless than three<br \/>\nso boom<br \/>\nfirst the location of the experience the<br \/>\naudience of the experience next i&#8217;m come<br \/>\nover here<br \/>\nand then you&#8217;ll remember the a for t was<br \/>\na requirement so we&#8217;re going to choose<br \/>\nanalytics<br \/>\nyou will choose our<br \/>\nreport suite in adobe analytics okay so<br \/>\nnow<br \/>\nthis is where<br \/>\nwe&#8217;re satisfying this requirement okay<br \/>\nkeep in mind they they<br \/>\nwe we want to only count conversions<br \/>\nthat happen<br \/>\nwhen it was happened during<br \/>\nthe visitors<br \/>\nthird visit to the cart so the same<br \/>\nsession of that third cart visit here&#8217;s<br \/>\nhow we&#8217;ll do this<br \/>\nso go back to target<br \/>\nso what we want to do<br \/>\nif i were to choose analytics metrics<br \/>\nyou certainly want that would work but<br \/>\nthey wouldn&#8217;t satisfy this case<br \/>\nfor those companies that are using<br \/>\nheavy users of a4t this is kind of<br \/>\nthis is helpful to see reporting in<br \/>\nadobe and adobe target<br \/>\nbut you get a bonus metric this<br \/>\nconversion is adobe target data so i can<br \/>\nsuit view to page which is nice i can<br \/>\nput the order thank you page but that<br \/>\nwouldn&#8217;t satisfy the requirement for the<br \/>\nthird visit um and there&#8217;s nothing here<br \/>\nto kind of help me refine that<br \/>\num<br \/>\nclicked in mbox this is a wonderful tool<br \/>\num very popular for um<br \/>\nfor visual editor uh driven campaigns uh<br \/>\nbut for this case i&#8217;m gonna use target<br \/>\nglobal mbox i&#8217;m gonna do target global<br \/>\ninbox<br \/>\nnow i&#8217;m gonna add in a requirement add<br \/>\nin audience targeting so what i&#8217;m going<br \/>\nto do here<br \/>\nis create a condition<br \/>\nthat say only count conversions<br \/>\nuh on that third visit to the card so<br \/>\nfirst thing i need to do is i got to<br \/>\ncreate like an order thank you page<br \/>\norder think you page do to do<br \/>\nagain we would you<br \/>\nfriendly little tip here<br \/>\npass the analytics page name to the<br \/>\ntarget global inbox that would be<br \/>\navailable here let&#8217;s just do this<br \/>\ncurrent page<br \/>\nurl<br \/>\ncontains<br \/>\nlet&#8217;s just say<br \/>\nthank you dot html<br \/>\nit&#8217;s not a real page<br \/>\nfor demo okay so i created the order<br \/>\nthank you page<br \/>\nso now what i&#8217;m going to do is combine<br \/>\nmultiple audiences i&#8217;m going to combine<br \/>\nthe order thank you page<br \/>\ni&#8217;m going to combine the third visit to<br \/>\nthe cart<br \/>\nso and then i&#8217;ll save this<br \/>\ni&#8217;ll select it and hit done<br \/>\nso now this success event let me uh let<br \/>\nme rename this it won&#8217;t matter for<br \/>\nanalysis just say<br \/>\npurchase on third card visit<br \/>\noh running out of characters<br \/>\ncart<br \/>\nvisit okay<br \/>\nso now um this is like this bonus<br \/>\nsuccess event so i&#8217;m gonna simply hit<br \/>\nsave and close<br \/>\ni&#8217;m not going to turn this on because uh<br \/>\nactually<br \/>\nno i&#8217;m not i actually don&#8217;t have offer<br \/>\nso i could turn it on um<br \/>\nso i could turn on no harm because<br \/>\nthere&#8217;s just default content it&#8217;ll just<br \/>\nshow<br \/>\nuh<br \/>\nso now the activity is live<br \/>\nand so within the reporting it&#8217;s a for t<br \/>\nso it&#8217;ll take a while to show data<br \/>\nwithin here i don&#8217;t think it&#8217;ll be yeah<br \/>\nso it&#8217;s not available just yet<br \/>\nbut to<br \/>\nlet&#8217;s just call this<br \/>\na test within so this now we&#8217;re into<br \/>\nanalytics<br \/>\nso organizations will have all of their<br \/>\nmetrics and all that wonderful stuff as<br \/>\nwell<br \/>\nbut to get this metric this goal that we<br \/>\nconfigured here<br \/>\nthis is an adobe target driven goal it<br \/>\nwould show up in analytics workspace as<br \/>\nactivity conversions<br \/>\nand this is applicable to any of your<br \/>\nactivities that are running an adobe<br \/>\ntarget<br \/>\nnow you can&#8217;t simply just drag over<br \/>\nactivity conversions and call it a day<br \/>\nyou&#8217;ve got to come into here and you&#8217;ve<br \/>\ngot to adjust the attribution model you<br \/>\nhave to change this to same touch<br \/>\nsame touch and hit apply<br \/>\nboom you&#8217;re done<br \/>\nso what this organization will now be<br \/>\nable to do<br \/>\nis exactly what they wanted<br \/>\nto be able to see in adobe analytics<br \/>\na success event based off an adobe<br \/>\ntarget definition of a success event so<br \/>\nreally freaking cool wonderful way for<br \/>\nadobe target and adobe analytics to work<br \/>\ntogether server-side to pass that<br \/>\ninformation along so<br \/>\n <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>And screenshots of the &#8220;Primary Goal Configuration&#8221; to automate the flow of this data into Analytics: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-1024x639.png\" alt=\"\" class=\"wp-image-1814\" width=\"641\" height=\"400\" srcset=\"https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-1024x639.png 1024w, https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-300x187.png 300w, https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-768x479.png 768w, https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-433x270.png 433w, https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image.png 1340w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-1-1024x792.png\" alt=\"\" class=\"wp-image-1815\" width=\"637\" height=\"491\" srcset=\"https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-1-300x232.png 300w, https:\/\/www.miaprova.com\/blog\/wp-content\/uploads\/2022\/01\/image-1-349x270.png 349w\" sizes=\"auto, (max-width: 637px) 100vw, 637px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This week, we had a client reach out to us with an interesting use case with one of their Activities in Adobe Target. The Activity was a test in their cart targeted to visitors who were making their third visit to that location. Adobe Target profiles easily support targeting such an audience but the Analysts&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[339,3],"tags":[96,10],"class_list":["post-1813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-analytics","category-adobe-target","tag-adobe-analytics","tag-adobe-target"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Activity Conversions Use Case - MiaProva Blog<\/title>\n<meta name=\"description\" content=\"Analytics for Target (A4T) is not limited to Visitor, Visit, and Impression data. 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