MiaProva Activity Sources
We added something pretty significant to MiaProva this week. Activity Sources. As you may know, MiaProva is the only Optimization…
Adobe Target and Customer Data Platforms (CDPs)
If your organization leverages Adobe Target for their optimization and personalization efforts and you have not joined your internal Visitor…
Sample Ratio Mismatch (SRM)
Sample Ratio Mismatch (SRM) is a thing, a real thing that optimization programs need to concern themselves about. At a…
- Posted On YouTube
Adobe Experience Manager Adobe Target
Here we detail how an organization can use Adobe Target to test or throttle in Adobe’s Experience Manager.
Posted On Adobe TargetUsing Adobe Target to test Adobe Experience Manager
I imagine many folks may find this post fascinating given the amount of Adobe Experience Manager (AEM) adoption as of…
Offer Impression Capping
Many optimization programs find themselves having a requirement to limit the number of times an offer from Adobe Target gets…
- Posted On YouTube
Adobe Target Offer Capping
This video provides a way for you to apply rules to how many times an offer gets displayed as part…
- Posted On YouTube
Adobe Target Click Tracking Activity Conversions
Video highlights how users can leverage Adobe Target to track clicks and have that data available in Adobe Analytics.
